FONTERRA Confirmed to Enter CIFM
FONTERRA Confirmed to Enter CIFM
After several times negotiation and meetings, CIFM singed the memorandum of cooperation with Fonterra (Shanghai) trading Co., Ltd. on 18th August. It means that the high quality dairy product of Fonterra officially confirmed to enter CIFM eastern site Haining, western site Chongqing and other sales channels.
Fonterra group from New Zealand, is the world's largest dairy products export enterprise, its products are available at more than 120 countries around the world, processing production of milk to 22 billion liters a year. Fonterra group is not only the world each big food companies preferred dairy raw materials suppliers, but also occupies a leading position in consumption in the dairy industry.
The following brands are available in China:
Anmum (Anmum Materna)
Abchor (Milk, milk powder, butter, cream and etc.)
Anlene (Anlene high calcium milk powder)
Anchor blue/trim milk powder
Anchor UHT full/low fat/degrease milk
Anchor imported kids milk
Anchor organic milk powder
Kapiti ultimate indulgence inice cream
The two sides agreed that this is a cooperation based on mutual benefit and common development. Through CIFM, Fonterra’s quality products can be more directly to Chinese consumers, and Fonterra's arrival is definitely the powerful proof of CIFM’s core competitive advantage “fidelity & low price".
This is the first time Fonterra in mainland China has formally set up the official sales and promotion area, its high quality products will enter CIFM Haining and Chongqing in succession for the vast number of consumers.
- Pre：Haining Municipal Party Secret 2015/9/22
- Next：Wangqiang, a deputy director o 2013/7/8